This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: "electrician wicklow" is your one working ranking, carrying nearly all of your monthly Google visits. Your EV charger page is aimed at 8 real searches worth 3,050 a month combined, and not one of them is inside the top 20. "Electrician bray", a real town you serve, doesn't rank at all. There's also a mismatch worth checking: the review widget on the site reads differently from the count elsewhere, worth confirming which is current. The site itself looks the part, real photo of the owner, a Google 5-star badge, even a press mention. This isn't a design problem. It's all detailed below, with what to do about each one.
Semrush shows 13 keywords for this site. "Electrician wicklow" carries nearly all of the site's 19 monthly visits, fluctuating between 5th and 18th. Your EV charger page is doing real work behind it: 8 distinct searches, all landing on that one page, none inside the top 20 yet.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electrician wicklow | 140 | Between 5th and 18th. Nearly all your traffic. | 5th-18th |
| ev charger installation | 1,300 | 37th, from your EV page. | 37th |
| car charger installation | 390 | 38th, same page. | 38th |
| ev car charger installation | 390 | 46th, same page. | 46th |
| ev home charger installation ireland | 320 | 70th, same page. | 70th |
| electrician bray | 110 | No ranking at all. | Absent |
Your EV charger page already ranks somewhere for every one of the 8 searches it targets, just not high enough to send anyone yet. That's a page proving it can compete, not a page starting from nothing. Bray, a real town in your own service area, has no page aimed at it at all.
The site itself looks the part. What's missing is aim, more pages and a stronger EV charger page, plus one detail worth confirming.
This is not a design problem, it is steady monthly work. The photography, the Google badge and the press mention are already doing their job. What's missing is aim, pages for the services that don't have one yet, and a stronger push behind the EV charger page that's already close on eight fronts.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that actually grows the numbers.
3,050 searches every month.
0 visits currently arrive from any of them.
All 8 already rank somewhere between position 28 and 72, not from a standing start.
One working page proves the site can rank. The EV charger page is the next one, already built, already ranking for every search it targets, just not high enough yet. You know your average job value on an electrical, solar or EV charger enquiry, and what your close rate looks like once someone actually calls. That's the sum worth running on your side.
27 referring domains already point at egenelectrical.ie, and the site earns real traffic from its one working ranking. That authority hasn't reached the EV charger page yet. The longer it sits at 3,050 unranked searches, the longer that demand keeps landing on whoever else answers it instead.