egenelectrical.ie · prepared for eGen Electrical only

Your EV charger page targets 3,050 searches a month. None of them rank

This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: "electrician wicklow" is your one working ranking, carrying nearly all of your monthly Google visits. Your EV charger page is aimed at 8 real searches worth 3,050 a month combined, and not one of them is inside the top 20. "Electrician bray", a real town you serve, doesn't rank at all. There's also a mismatch worth checking: the review widget on the site reads differently from the count elsewhere, worth confirming which is current. The site itself looks the part, real photo of the owner, a Google 5-star badge, even a press mention. This isn't a design problem. It's all detailed below, with what to do about each one.

"Electrician wicklow"
5th-18th
Your one ranking. Nearly all of your traffic.
EV charger searches ranking top 20
0 of 8
3,050 a month combined, one page already built.
"Electrician bray" ranking
None
A real town you serve. No page targets it.
Pages on the entire site
4
Homepage, EV chargers, and two policy pages.
01 The rankings

One ranking works. A page built for your second service doesn't

Semrush shows 13 keywords for this site. "Electrician wicklow" carries nearly all of the site's 19 monthly visits, fluctuating between 5th and 18th. Your EV charger page is doing real work behind it: 8 distinct searches, all landing on that one page, none inside the top 20 yet.

What people GooglePeople / monthYour situation
electrician wicklow140Between 5th and 18th. Nearly all your traffic.5th-18th
ev charger installation1,30037th, from your EV page.37th
car charger installation39038th, same page.38th
ev car charger installation39046th, same page.46th
ev home charger installation ireland32070th, same page.70th
electrician bray110No ranking at all.Absent

Your EV charger page already ranks somewhere for every one of the 8 searches it targets, just not high enough to send anyone yet. That's a page proving it can compete, not a page starting from nothing. Bray, a real town in your own service area, has no page aimed at it at all.

Bottom line: The EV page is close on eight fronts at once. None of them need to be built from scratch, they need to be pushed.
02 The specifics

Four things holding the numbers down

The site itself looks the part. What's missing is aim, more pages and a stronger EV charger page, plus one detail worth confirming.

Weak
Only 4 pages on the entire site
The homepage lists 10 services, solar, fire alarms, security lighting, rewiring, consumer unit upgrades, and more, but only EV chargers has its own page. The other 9 have no page Google can rank on their behalf.
Missing
Bray has no page, and it's a real search
"Electrician bray" gets 110 searches a month and the site doesn't rank for it at all. Bray is inside your own coverage area.
Conflicting
Two different review counts appear on the site
A "Google 5 stars EXCELLENT" badge sits in the hero, and a separate widget further down reads a different total. Worth checking which one is current before it goes any further, since a visitor could notice the mismatch too.
Weak
Main content takes around 4.6 seconds to appear on mobile
Google's own bar is 2.5 seconds. Not the site's biggest problem, but worth cleaning up alongside everything else.
Worth noticing

This is not a design problem, it is steady monthly work. The photography, the Google badge and the press mention are already doing their job. What's missing is aim, pages for the services that don't have one yet, and a stronger push behind the EV charger page that's already close on eight fronts.

Bottom line: Nine of your ten services have no page working for them, and the one that does is close, not far.
03 Done for you

The fixes, already written out

Each fix below is ready to hand to whoever manages the site.

Fix 1 · New text for your Google listing
This is what people see when eGen Electrical comes up on Google today, next to what it should say.
What Google shows now
https://egenelectrical.ie
Home - eGen Electrical - Electricians Wicklow & Dublin
We are a highly skilled Domestic Electrical company based in South Dublin & North wicklow. Our Electricians are fully insured & hold the highest level of training with 20+ years experience in the business.
What it should show
https://egenelectrical.ie
Electricians & EV Charger Installers Wicklow & Dublin | eGen
Domestic and commercial electrical work, EV charger installation and solar across Wicklow and South Dublin. Fully insured, Safe Electric registered, rated Excellent on Google.
Fix 2 · Finish the ranking you already started
Your EV charger page already ranks somewhere for all 8 of these searches. Strengthening it is the fastest win available on the site.
/ev-charger-installation/ carries 8 real searches worth 3,050 a month combined, best position 28th. Add pricing examples, the brands you install, and a clear step-by-step of what installation day looks like.
Fix 3 · The pages the site is missing
Each of these is already a listed service on your homepage. Giving each one its own page gives Google somewhere to send people searching for it.
/solar-installations/ already offered, no dedicated page
/electrician-bray/ 110 searches a month, a real town in your area, no page at all
/consumer-unit-upgrades/ already offered, no dedicated page
04 The plan

What to do and when

Start at the top. The bottom block is the work that actually grows the numbers.

Today
about 20 minutes total
Check which review count is current and correct the widget that's out of date.
10 min
Swap in the new Google listing text from Fix 1.
10 min
This week
about half a day
Strengthen the EV charger page per Fix 2, pricing examples, brands, the process.
3 hrs
Build the Bray page. 110 real searches a month, your own coverage area.
2 hrs
This month
the growth work
Build a dedicated page for solar installations. Already a listed service, no page working for it.
half day
Build a dedicated page for consumer unit upgrades. Same situation.
half day
One new service page a month until each of your 10 services has somewhere for Google to send people.
ongoing
05 What it adds up to

Run your own numbers on it

Your EV charger page is aimed at

3,050 searches every month.

0 visits currently arrive from any of them.

All 8 already rank somewhere between position 28 and 72, not from a standing start.

One working page proves the site can rank. The EV charger page is the next one, already built, already ranking for every search it targets, just not high enough yet. You know your average job value on an electrical, solar or EV charger enquiry, and what your close rate looks like once someone actually calls. That's the sum worth running on your side.

Bottom line: The EV page doesn't need to be built. It needs to be pushed over a line it's already close to.
Why sooner beats later

27 referring domains already point at egenelectrical.ie, and the site earns real traffic from its one working ranking. That authority hasn't reached the EV charger page yet. The longer it sits at 3,050 unranked searches, the longer that demand keeps landing on whoever else answers it instead.

Whether you tackle this yourself or hand it to someone else
I'm happy to spend 15 minutes walking you through the report so you know which changes will actually move the needle first. Bring whoever manages your website if you like, and if you want, we'll put the first fixes live while we're on. You keep everything in this report either way.
Book the walkthrough
Or just reply to the message this arrived in, or call or text me on 083 059 8065.
Dylan Fahy, All Day Solar Agency. I design websites and handle SEO for solar installers across Ireland. Everything above comes from your live site, your public reviews and search data from July 2026.